About Our Campaign

The twin threats of an aging population and an increasingly fractured society means loneliness is a growing but under-appreciated problem in Britain.

Loneliness does not just affect older people. It affects people of all ages but it disproportionately affects older people.

Everyone has a role to play in making sure that older people in Britain do not suffer in silence. That is why Bluebird Care has decided to create this campaign. Care companies are in a unique position to help tackle this threat.